Outdoor Sports of English as Outdoorsports, which includes a wide range, from the general tracking to mountaineering, Rockclimb-ing, MTB and rafting, Parglinding and so on. Since 1998, the outdoor sports in China, Beijing, Guangzhou, Kunming, Shanghai and other places quietly rising, at present, China has quickly become a social fashion, outdoor sports growing population, resulting in the rapid expansion of the outdoor sports market.
Be "outdoors" industry as one of the world the concept of outdoor living in the United States advocates The North Face company , and its textile Asia Pacific Managing Director Mr. Gao Lixin in an interview with reporters, said: "Chinese outdoor sports market is too big, it can hardly have expected to exert the potential of waiting."
Letter of support such high-power positive one set of data are the following: It is estimated that China currently has more than 200 domestic manufacturers of outdoor products, 70 more than the world's leading manufacturer of outdoor products, as well as clubs, sports supplies and outdoor equipment With annual sales reached 800 million yuan. While in 2002 this figure is less than 3 billion, in 2000 the figure was 6 million, the market potential is considerable. Winter 2004, domestic visitors to participate in outdoor sports has exceeded one million passengers.
Outdoor exercise in a well-known brand Ozark Marketing Department is responsible for people seems to Miss Sun, "on now, the outdoor industry's market share is still very conservative. I believe that under the concerted efforts of various brands, but also with the financial capability of consumers improve, consumer attitude changes, the outdoor clothing market share overall will increase substantially. "
Tuesday, March 17, 2009
Monday, March 9, 2009
"Outdoor sports equipment" configuration experience
Online is actually very easy to find many outdoor knowledge, but here are more personal experience of some small, was originally for outdoor activities, but relatively ZN outdoor travelers should also have reference value.
1, (strongly recommend!) Another use of towels. Is the most common cotton towel, the kind of relatively thick. In strenuous exercise before the pad next to the skin at the back for Sweat-absorbent, immediately after check out, you will feel very uncomfortable, but change underwear do more faster. With perspiration better underwear, many with a few, you can change many times.
2, low-cost fiber underwear. Once common to see someone wearing thermal underwear climbing, terrorist! Perspiration specialized underwear best, if not yet the time being, it does not wear cotton, to the stands or on the supermarket to find the kind of fiber (typically acrylic are the) right underwear, although underwear can not keep up with perspiration, but much stronger than cotton underwear !
3, (strongly recommend!) Refuse jeans. In fact, many do not need to say this, but I have noticed there are a lot of novice wearing jeans outdoor play, perhaps some people still think the concept of wear-resistant solid pair of jeans. In fact, cotton products that are not strong or abrasion resistance, physical properties are also very suitable outdoor sports. Once the rain, wading or substantial sweating, you know the disadvantages of a pair of jeans. Quickly off the bar, even more than 20 to wear a block of money than its strong synthetic fiber trousers.
4, shoes code selection. Almost all the materials on the different hiking shoes that, to a large number from 1 to 1.5, my experience is not the case, my experience of shoes: shoes loose tight new shoes, evening bear in the morning song, the road of time the longer the song. Must therefore consider a pair of shoes not to buy a big, big shoes, not comfortable and easy to play blisters, or the foot is the best, of course, subject to wear thick socks are a pair of shoes.
5, fugitive shoelaces. Comparison of annoying minor defects that, in fact, click on the bar with a rubber band resolved. Or a variety of appliances online cable bundled with the section line which can also be tied more firmly.
6, insoles fight wrinkles. Insoles shoes at the crease playing a lot of people have had questions, I have a solution: with a piece of nylon cutting boards (that is kind of thin, translucent, you can bend, and the key is the material, similar to the line) cut insoles shape, and then sewn together insoles and easy, OK, completely resolved. In addition, recommend a supermarket to sell the so-called health insole, surface with granules, brand forgotten, as long as a few dollars more than the flower shop at outdoor block money to buy dozens of insoles is also strong. Some people may feel puzzled its particles, do not worry, it is that the particles only uncomfortable.
7, the Mingmen waterproof clothing. No problem as long as the quality, waterproof clothing are strictly waterproof structure, but it has a Mingmen cuff, I have seen waterproof clothing, cuffs and sleeves of the connections are not adhesive. Get wet in the rain over time, here is bound to water seepage. The North Face in this place it is designed to be very good, but too expensive, can not afford to buy, so on this issue have not found a good way to temporarily, but the forearm sweating small plastic bags lining leave you to deal with.
8, (strongly recommend!) Army shoes. It is indeed a very high cost-effective things. Cheap, non-slip nature of good, small size. Your feet no matter how good hiking shoes, camping evening when you have to change down to relax, right? Related Creek block hundreds of shoes at the stream actually has a defect can not be avoided: the mesh upper is always into the sand, it is quite fitting boots. (But too bad the military protective shoes, clothing sore foot long)
9, (strongly recommend!) Find a way. Unless you had originally planned to engage in a no man's land across from the material and ideological well on its own way for the preparation, or else, whether it is temporarily unable to find the road, or has the intention to copy shortcut points are obviously not at the road not to the place by force crossing. This may make you not only injured, but not simply to save time and stamina, then be honest and turn around and continue to find the way that already exists is wise. Do not believe so can try many times.
10, (for reference only) marching rhythm. See more is the road to rest 30 minutes or 5 minutes the road one-hour rest for 10 minutes. Personally feel that this can only serve as a reference, each person's physical and habits are not the same, do not fit the rhythm, like the rhythm of quick comparison, the most fun is continuing to move the road around 3 hours to rest 20 minutes (horizontal movement). In addition, arrangements for a few days, the best the first day is relatively slow return to normal again the next day. Must allow the body to adapt to you, it will be difficult subject.
11, (for reference only) problem stride. Most textbooks say that such a small stride on moving, my experience is different from the road in a long time accustomed to using a larger stride length (stride length, slightly larger than usual walking), so some feel more relaxed. (Since the move to reduce the total number, perhaps in favor of the soles of the feet to alleviate the wear and tear?)
12, halfway break not to remove their shoes. Long the road will be swollen feet, take off their shoes after the event is more painful to wear.
13, waterproof backpack. Mountaineering packet must have their own waterproof and Waterproof Covers useful things is also indispensable. However, if you have been continuously pouring rain over 34 hours or more, you know Waterproof Covers are not entirely reliable. Waterproof, though good but limited capacity, recommend using large plastic bags (the kind of home appliance packages, large enough) parcels of clothing and sleeping bags. River tracing activities to do so would be all the more necessary.
14, (strongly recommended) how sleeping bags loaded. The vast majority of people like to use compression bags to sleeping bags loaded, mistake! This approach has long been abandoned. Sleeping bags on the bottom anyway, not to the extra packaging, directly into the backpack, and then what installed above the loading what just hard pressure. Only in this way can make full use of space, nice package installed internal rich plump appearance.
15, GPS and compass. In fact, this topic a bit redundant, because there is a lot of people have been discussed. GPS is a good thing, but also very professional, but constraints in the use of too much: too much consumption and too vulnerable to the impact of weather and terrain, slow response.
Carry a lot of people also enjoy military compass, 62,65 are more popular style. Orienteering recommend using a compass (in fact, not a professional orientation used is the kind of plexiglass, and with an area of more or less the same cell phone). In fact not suitable for outdoor military compass, emphasis on large, steep slope, the odometer, speed disk, precise orientation, location and other functions can not exert too much useful light orienteering compass is simple and practical and the quality of twenty or thirty dollars on well enough.
16, open knife. Dogleg course was awe-inspiring, but the mountain road up to deal with the thorns and weeds flexibility, which is How Stella thought out so that is not on strong rabbit. Felling of course, well and good, but not personally think that as long as the one-year-old herb should not move them. I'm using a Swedish ASE, long, thin, thin, light, sharp, very much so open.
17, water bag Tsui. Platypus water bag of straw Tsui son are bare, easy to dirty and backpacks are not careful when on the shoulder is also easy to back out of water for wetting. The water pipe smoking Tsui is pulling down with a film of plastic box fitted cap to be easy. Suggested Fujitsu, and comparison of eye-catching translucent white.
18, kettle. To light show that you are an outdoor donkey, LAKEN, SIGG necessary, to practical, military sets the best pot. Cost-effective, very strong. LAKEN, SIGG light so it is a little bit, but one hit on the flat, are also easily slip cork son silk, but also, you need to save a pot of water for a week? Of course, the drink bottle is also very good.
19, stainless steel "small mouth" cup. Supermarkets have to sell, 7cm diameter more appropriate, a few dollars, and not bad. When camping with this, the road when the water bag with a straw, with very well. When not in use a small piece hanging on hanging on the backpack, the way to scoop water to drink in the streams is also very convenient.
20, sunglasses. Generally not necessary, have the top hat with canopies enough, in the mountains is nothing dazzling things. Naturally essential sunglasses snow zone, but then you may need a snow mirror, and must be the fog. At low temperature conditions, the snow should not anti-fog mirror is essentially waste.
21, simple crampon. That is, the so-called four-tooth crampon, cheap, easy, as long as a few dozen yuan. DIY high levels can make a. This name is thought crampon, but not really in the snow-capped mountains on some people with 4 teeth, but in general on the mountain road, encountered a very slippery road surface, this easy things can play a key role. Alpenstocks can personally feel that without this things must take.
22, light box cloth. And I thought it was mainly used in winter to prevent snow and ice weather tents at the bottom and bottom to freeze at 1. Recommend to make a small sign shop that pulling ads Lightbox cloth alternative, there is several colors, very cheap, very firm, a major disadvantage is more than that.
23, disposable tablecloths. Low-end restaurant with the kind of film type, the supermarket has to sell, cheap, light, multi-purpose.
24, zippo lighters. Zippo think a lot of people linked with the outdoors a bit, in fact, this thought so at the outdoor poor, disposable lighter than the bad away. Or put it to stay at home with your disposable! But also some multi-band, on different places
25, map protection. First copy (preferably printed in color), marking the way to work on the use of this map, then to the decorating shop to buy a little glass membrane, it is necessary to free flower transparent, or to make a small shop to buy signs that the transfer film (in fact is the glass membrane), to map the original way, in the paste to get the original on the change that is waterproof and strong.
26, working gloves. Labor now has a store review rubber gloves, gloves themselves are woven cotton, and palm of the hand and fingers covered with a layer of rubber parts (rubber, mostly yellow, but also there is white). Such rough work gloves, but the root of anti-anti-skid protective gloves than any good, is also very comfortable with.
27, toffee and chocolate. This two things for temporary supplement has obvious physical effects, the way to the event because consumption is too large, feel the lack of physical supply shortage of time, eat a few, have a ten minutes have the effect, of course, did not feel physically when they can eat less than . Now there is a supermarket called "dry film" of dairy products, medicine flake, and is also good.
Also a lot of pharmacies where you can buy oral glucose granules, water bottles, and the point at which something is a good way. Of course now there is a dedicated food and energy bars, what's not tried, I do not know how to.
28, water. On book have been saying that it's not to feel thirsty before you drink, no matter how drunk, the body's water requirement is the must not feel thirsty to drink water when there is the possibility of waste.
29, not to eat too much preparation. In fact, you do not eat enough, how many of these things into the stomach has a role to play? Let's play outdoor sports are not organized dinner, nor are field survival training, we want to go to places which is that there is really no-man's land? You eat these things had a part, and the rest to the farmers or friends, or semi-dedicated to the land along the father-in-law. Remember: Do not own backpack when the "supermarket."
30, the number of clothes to wear to bed. Previously heard of the experience of many are sleeping wearing a rather cold, wearing only a little less sleep warmer. Later is that it is fundamentally wrong! Absolutely wear a little more warmer, if your sleeping bag temperature scale is not high enough, the best sleep wear Fleece sweater. Of course, too many sleeping bags will be too tight to wear, uncomfortable.
31, cut off excess nail. Girl for this major. Comparison of hard not to stay in outdoor activities, long fingernails, the impact of work, easy to filth, but also vulnerable to injuries.
32, foot blister prevention and treatment to fight. Shoes should not have said legs together, if the road the way that the soles of the feet discomfort felt in local areas, it generally is a precursor to fight herpes, it is best not to leave things to chance, hurriedly affixed at the edge where it hurts adhesive plaster gauze thick enough, the soles of the feet to change the force. If you have to fight blisters, then put it there is the need to puncture water (old teaching methods are used to wear at a Mawei blisters on), but must not to put off the skin blisters, otherwise you will hurt to walk the next day!
33, potassium permanganate. This multi-purpose thought. In addition to disinfection, it is emetic, if eating toxic things, and immediately go on a little water and vomiting. In addition, very few people know it is a very effective medicine for external use Snakebite, you can quickly and Venom (for neurotoxicity, blood poisoning are valid). Banding immediately after being bitten by a snake to remove broken teeth, debridement with a knife (do not too!), Then put filling in the wound of potassium permanganate powder (a small amount can be), a moment and then continue with other first aid.
1, (strongly recommend!) Another use of towels. Is the most common cotton towel, the kind of relatively thick. In strenuous exercise before the pad next to the skin at the back for Sweat-absorbent, immediately after check out, you will feel very uncomfortable, but change underwear do more faster. With perspiration better underwear, many with a few, you can change many times.
2, low-cost fiber underwear. Once common to see someone wearing thermal underwear climbing, terrorist! Perspiration specialized underwear best, if not yet the time being, it does not wear cotton, to the stands or on the supermarket to find the kind of fiber (typically acrylic are the) right underwear, although underwear can not keep up with perspiration, but much stronger than cotton underwear !
3, (strongly recommend!) Refuse jeans. In fact, many do not need to say this, but I have noticed there are a lot of novice wearing jeans outdoor play, perhaps some people still think the concept of wear-resistant solid pair of jeans. In fact, cotton products that are not strong or abrasion resistance, physical properties are also very suitable outdoor sports. Once the rain, wading or substantial sweating, you know the disadvantages of a pair of jeans. Quickly off the bar, even more than 20 to wear a block of money than its strong synthetic fiber trousers.
4, shoes code selection. Almost all the materials on the different hiking shoes that, to a large number from 1 to 1.5, my experience is not the case, my experience of shoes: shoes loose tight new shoes, evening bear in the morning song, the road of time the longer the song. Must therefore consider a pair of shoes not to buy a big, big shoes, not comfortable and easy to play blisters, or the foot is the best, of course, subject to wear thick socks are a pair of shoes.
5, fugitive shoelaces. Comparison of annoying minor defects that, in fact, click on the bar with a rubber band resolved. Or a variety of appliances online cable bundled with the section line which can also be tied more firmly.
6, insoles fight wrinkles. Insoles shoes at the crease playing a lot of people have had questions, I have a solution: with a piece of nylon cutting boards (that is kind of thin, translucent, you can bend, and the key is the material, similar to the line) cut insoles shape, and then sewn together insoles and easy, OK, completely resolved. In addition, recommend a supermarket to sell the so-called health insole, surface with granules, brand forgotten, as long as a few dollars more than the flower shop at outdoor block money to buy dozens of insoles is also strong. Some people may feel puzzled its particles, do not worry, it is that the particles only uncomfortable.
7, the Mingmen waterproof clothing. No problem as long as the quality, waterproof clothing are strictly waterproof structure, but it has a Mingmen cuff, I have seen waterproof clothing, cuffs and sleeves of the connections are not adhesive. Get wet in the rain over time, here is bound to water seepage. The North Face in this place it is designed to be very good, but too expensive, can not afford to buy, so on this issue have not found a good way to temporarily, but the forearm sweating small plastic bags lining leave you to deal with.
8, (strongly recommend!) Army shoes. It is indeed a very high cost-effective things. Cheap, non-slip nature of good, small size. Your feet no matter how good hiking shoes, camping evening when you have to change down to relax, right? Related Creek block hundreds of shoes at the stream actually has a defect can not be avoided: the mesh upper is always into the sand, it is quite fitting boots. (But too bad the military protective shoes, clothing sore foot long)
9, (strongly recommend!) Find a way. Unless you had originally planned to engage in a no man's land across from the material and ideological well on its own way for the preparation, or else, whether it is temporarily unable to find the road, or has the intention to copy shortcut points are obviously not at the road not to the place by force crossing. This may make you not only injured, but not simply to save time and stamina, then be honest and turn around and continue to find the way that already exists is wise. Do not believe so can try many times.
10, (for reference only) marching rhythm. See more is the road to rest 30 minutes or 5 minutes the road one-hour rest for 10 minutes. Personally feel that this can only serve as a reference, each person's physical and habits are not the same, do not fit the rhythm, like the rhythm of quick comparison, the most fun is continuing to move the road around 3 hours to rest 20 minutes (horizontal movement). In addition, arrangements for a few days, the best the first day is relatively slow return to normal again the next day. Must allow the body to adapt to you, it will be difficult subject.
11, (for reference only) problem stride. Most textbooks say that such a small stride on moving, my experience is different from the road in a long time accustomed to using a larger stride length (stride length, slightly larger than usual walking), so some feel more relaxed. (Since the move to reduce the total number, perhaps in favor of the soles of the feet to alleviate the wear and tear?)
12, halfway break not to remove their shoes. Long the road will be swollen feet, take off their shoes after the event is more painful to wear.
13, waterproof backpack. Mountaineering packet must have their own waterproof and Waterproof Covers useful things is also indispensable. However, if you have been continuously pouring rain over 34 hours or more, you know Waterproof Covers are not entirely reliable. Waterproof, though good but limited capacity, recommend using large plastic bags (the kind of home appliance packages, large enough) parcels of clothing and sleeping bags. River tracing activities to do so would be all the more necessary.
14, (strongly recommended) how sleeping bags loaded. The vast majority of people like to use compression bags to sleeping bags loaded, mistake! This approach has long been abandoned. Sleeping bags on the bottom anyway, not to the extra packaging, directly into the backpack, and then what installed above the loading what just hard pressure. Only in this way can make full use of space, nice package installed internal rich plump appearance.
15, GPS and compass. In fact, this topic a bit redundant, because there is a lot of people have been discussed. GPS is a good thing, but also very professional, but constraints in the use of too much: too much consumption and too vulnerable to the impact of weather and terrain, slow response.
Carry a lot of people also enjoy military compass, 62,65 are more popular style. Orienteering recommend using a compass (in fact, not a professional orientation used is the kind of plexiglass, and with an area of more or less the same cell phone). In fact not suitable for outdoor military compass, emphasis on large, steep slope, the odometer, speed disk, precise orientation, location and other functions can not exert too much useful light orienteering compass is simple and practical and the quality of twenty or thirty dollars on well enough.
16, open knife. Dogleg course was awe-inspiring, but the mountain road up to deal with the thorns and weeds flexibility, which is How Stella thought out so that is not on strong rabbit. Felling of course, well and good, but not personally think that as long as the one-year-old herb should not move them. I'm using a Swedish ASE, long, thin, thin, light, sharp, very much so open.
17, water bag Tsui. Platypus water bag of straw Tsui son are bare, easy to dirty and backpacks are not careful when on the shoulder is also easy to back out of water for wetting. The water pipe smoking Tsui is pulling down with a film of plastic box fitted cap to be easy. Suggested Fujitsu, and comparison of eye-catching translucent white.
18, kettle. To light show that you are an outdoor donkey, LAKEN, SIGG necessary, to practical, military sets the best pot. Cost-effective, very strong. LAKEN, SIGG light so it is a little bit, but one hit on the flat, are also easily slip cork son silk, but also, you need to save a pot of water for a week? Of course, the drink bottle is also very good.
19, stainless steel "small mouth" cup. Supermarkets have to sell, 7cm diameter more appropriate, a few dollars, and not bad. When camping with this, the road when the water bag with a straw, with very well. When not in use a small piece hanging on hanging on the backpack, the way to scoop water to drink in the streams is also very convenient.
20, sunglasses. Generally not necessary, have the top hat with canopies enough, in the mountains is nothing dazzling things. Naturally essential sunglasses snow zone, but then you may need a snow mirror, and must be the fog. At low temperature conditions, the snow should not anti-fog mirror is essentially waste.
21, simple crampon. That is, the so-called four-tooth crampon, cheap, easy, as long as a few dozen yuan. DIY high levels can make a. This name is thought crampon, but not really in the snow-capped mountains on some people with 4 teeth, but in general on the mountain road, encountered a very slippery road surface, this easy things can play a key role. Alpenstocks can personally feel that without this things must take.
22, light box cloth. And I thought it was mainly used in winter to prevent snow and ice weather tents at the bottom and bottom to freeze at 1. Recommend to make a small sign shop that pulling ads Lightbox cloth alternative, there is several colors, very cheap, very firm, a major disadvantage is more than that.
23, disposable tablecloths. Low-end restaurant with the kind of film type, the supermarket has to sell, cheap, light, multi-purpose.
24, zippo lighters. Zippo think a lot of people linked with the outdoors a bit, in fact, this thought so at the outdoor poor, disposable lighter than the bad away. Or put it to stay at home with your disposable! But also some multi-band, on different places
25, map protection. First copy (preferably printed in color), marking the way to work on the use of this map, then to the decorating shop to buy a little glass membrane, it is necessary to free flower transparent, or to make a small shop to buy signs that the transfer film (in fact is the glass membrane), to map the original way, in the paste to get the original on the change that is waterproof and strong.
26, working gloves. Labor now has a store review rubber gloves, gloves themselves are woven cotton, and palm of the hand and fingers covered with a layer of rubber parts (rubber, mostly yellow, but also there is white). Such rough work gloves, but the root of anti-anti-skid protective gloves than any good, is also very comfortable with.
27, toffee and chocolate. This two things for temporary supplement has obvious physical effects, the way to the event because consumption is too large, feel the lack of physical supply shortage of time, eat a few, have a ten minutes have the effect, of course, did not feel physically when they can eat less than . Now there is a supermarket called "dry film" of dairy products, medicine flake, and is also good.
Also a lot of pharmacies where you can buy oral glucose granules, water bottles, and the point at which something is a good way. Of course now there is a dedicated food and energy bars, what's not tried, I do not know how to.
28, water. On book have been saying that it's not to feel thirsty before you drink, no matter how drunk, the body's water requirement is the must not feel thirsty to drink water when there is the possibility of waste.
29, not to eat too much preparation. In fact, you do not eat enough, how many of these things into the stomach has a role to play? Let's play outdoor sports are not organized dinner, nor are field survival training, we want to go to places which is that there is really no-man's land? You eat these things had a part, and the rest to the farmers or friends, or semi-dedicated to the land along the father-in-law. Remember: Do not own backpack when the "supermarket."
30, the number of clothes to wear to bed. Previously heard of the experience of many are sleeping wearing a rather cold, wearing only a little less sleep warmer. Later is that it is fundamentally wrong! Absolutely wear a little more warmer, if your sleeping bag temperature scale is not high enough, the best sleep wear Fleece sweater. Of course, too many sleeping bags will be too tight to wear, uncomfortable.
31, cut off excess nail. Girl for this major. Comparison of hard not to stay in outdoor activities, long fingernails, the impact of work, easy to filth, but also vulnerable to injuries.
32, foot blister prevention and treatment to fight. Shoes should not have said legs together, if the road the way that the soles of the feet discomfort felt in local areas, it generally is a precursor to fight herpes, it is best not to leave things to chance, hurriedly affixed at the edge where it hurts adhesive plaster gauze thick enough, the soles of the feet to change the force. If you have to fight blisters, then put it there is the need to puncture water (old teaching methods are used to wear at a Mawei blisters on), but must not to put off the skin blisters, otherwise you will hurt to walk the next day!
33, potassium permanganate. This multi-purpose thought. In addition to disinfection, it is emetic, if eating toxic things, and immediately go on a little water and vomiting. In addition, very few people know it is a very effective medicine for external use Snakebite, you can quickly and Venom (for neurotoxicity, blood poisoning are valid). Banding immediately after being bitten by a snake to remove broken teeth, debridement with a knife (do not too!), Then put filling in the wound of potassium permanganate powder (a small amount can be), a moment and then continue with other first aid.
Friday, March 6, 2009
Why outdoor brands enjoy an independent portal in China?
"Who outdoor play"? Two days before Chinese New Year, small Nanjing Signature of MSN into the Chinese New Year for themselves to go out looking for partners to play. And when she walked into acquiring shopping centers for their own first line of outdoor exercise, they found that a high-end shopping centers in Beijing one whole floor covered with the HI-TEC, COLUMBIA, The North Face and other outdoor brands abroad pavement.
Wei Fu Group (VF) Asia-Pacific Outdoor Sports / Extreme Sports vice president of brand fees Rolf told, "China Business" reporter, China's outdoor consumers and consumers in Europe and America is obviously different. Chinese consumers are willing to put themselves as first generation, have the ability to change their consumption, people are willing to put their own consumption and brand linkage. Therefore, Chinese consumers are generally attached great importance to a single brand. At the United States and the European consumers enjoy shopping more multi-brand shops. Such as visiting Americans like REI, where he has a lot of different brands to choose from. But in China, the concept of multi-brand small and, therefore, a mall is a single-brand shops.
At present, the main outdoor market, occupied by foreign brands. In recent years, the Chinese local brands, whether outdoor brands or retailers, are not large scale. At this point, foreign investors are very positive about the development of sophisticated in foreign countries, with development potential in China market.
Although foreign brands into the Chinese market is a good opportunity, but the brand is the homogenization of the development of confusion. COLUMBIA and such as The North Face are from the same brand of the United States, but how in product range, texture etc. What's the difference? Consumers can not be said, the fee Rolf could not answer.
In China, a lot of dealers are also keen to see the outdoor markets, a lot of financial strength of dealers have begun to set foot in the field of outdoor supplies, and their outdoor brand has become increasingly rational. Pathfinder in January 2009 has ushered in the 10th anniversary of the birthday, and invited Wang speak for the brand.
Road key to Zhang Qing, president of consulting firm Sport suggested that the domestic brands in the outdoor business strategy should not play on small businesses, take into account not only cooked to earn money to go quickly through the investment and financing to consider the way through the channels at the Happy Valley enclosure as soon as possible; Outdoor Products store type can be very rich, such as large stores similar to those abroad; attention to consumer experience, the retail terminal must be "accidental" sex; outdoor supplies specialization, strong technology, water bottles, sleeping bags a lot of are standardized, the use of network query will be very clear. So we have to attach importance outdoor brands online marketing network. It is understood that the domestic like Pathfinder also imagine such a brand to raise funds listed, but by the development impact of the economic crisis, are currently experiencing a hindering. However, this market remains to be experts think are long-term bullish market. It has been suggested that, if the market along with high-end at the same time, in high-end, such as in low-end market segments are likely the birth of the leading local brands.
Wei Fu Group (VF) Asia-Pacific Outdoor Sports / Extreme Sports vice president of brand fees Rolf told, "China Business" reporter, China's outdoor consumers and consumers in Europe and America is obviously different. Chinese consumers are willing to put themselves as first generation, have the ability to change their consumption, people are willing to put their own consumption and brand linkage. Therefore, Chinese consumers are generally attached great importance to a single brand. At the United States and the European consumers enjoy shopping more multi-brand shops. Such as visiting Americans like REI, where he has a lot of different brands to choose from. But in China, the concept of multi-brand small and, therefore, a mall is a single-brand shops.
At present, the main outdoor market, occupied by foreign brands. In recent years, the Chinese local brands, whether outdoor brands or retailers, are not large scale. At this point, foreign investors are very positive about the development of sophisticated in foreign countries, with development potential in China market.
Although foreign brands into the Chinese market is a good opportunity, but the brand is the homogenization of the development of confusion. COLUMBIA and such as The North Face are from the same brand of the United States, but how in product range, texture etc. What's the difference? Consumers can not be said, the fee Rolf could not answer.
In China, a lot of dealers are also keen to see the outdoor markets, a lot of financial strength of dealers have begun to set foot in the field of outdoor supplies, and their outdoor brand has become increasingly rational. Pathfinder in January 2009 has ushered in the 10th anniversary of the birthday, and invited Wang speak for the brand.
Road key to Zhang Qing, president of consulting firm Sport suggested that the domestic brands in the outdoor business strategy should not play on small businesses, take into account not only cooked to earn money to go quickly through the investment and financing to consider the way through the channels at the Happy Valley enclosure as soon as possible; Outdoor Products store type can be very rich, such as large stores similar to those abroad; attention to consumer experience, the retail terminal must be "accidental" sex; outdoor supplies specialization, strong technology, water bottles, sleeping bags a lot of are standardized, the use of network query will be very clear. So we have to attach importance outdoor brands online marketing network. It is understood that the domestic like Pathfinder also imagine such a brand to raise funds listed, but by the development impact of the economic crisis, are currently experiencing a hindering. However, this market remains to be experts think are long-term bullish market. It has been suggested that, if the market along with high-end at the same time, in high-end, such as in low-end market segments are likely the birth of the leading local brands.
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