Outdoor Sports of English as Outdoorsports, which includes a wide range, from the general tracking to mountaineering, Rockclimb-ing, MTB and rafting, Parglinding and so on. Since 1998, the outdoor sports in China, Beijing, Guangzhou, Kunming, Shanghai and other places quietly rising, at present, China has quickly become a social fashion, outdoor sports growing population, resulting in the rapid expansion of the outdoor sports market.
Be "outdoors" industry as one of the world the concept of outdoor living in the United States advocates The North Face company , and its textile Asia Pacific Managing Director Mr. Gao Lixin in an interview with reporters, said: "Chinese outdoor sports market is too big, it can hardly have expected to exert the potential of waiting."
Letter of support such high-power positive one set of data are the following: It is estimated that China currently has more than 200 domestic manufacturers of outdoor products, 70 more than the world's leading manufacturer of outdoor products, as well as clubs, sports supplies and outdoor equipment With annual sales reached 800 million yuan. While in 2002 this figure is less than 3 billion, in 2000 the figure was 6 million, the market potential is considerable. Winter 2004, domestic visitors to participate in outdoor sports has exceeded one million passengers.
Outdoor exercise in a well-known brand Ozark Marketing Department is responsible for people seems to Miss Sun, "on now, the outdoor industry's market share is still very conservative. I believe that under the concerted efforts of various brands, but also with the financial capability of consumers improve, consumer attitude changes, the outdoor clothing market share overall will increase substantially. "
